United Way of Southwest Virginia Receives Support from Crutchfield and Kroger for the Southwest Virginia COVID-19 Relief Fund

(Abingdon, VA) April 30, 2020 – United Way of Southwest Virginia accepted donations of $20,000 from Crutchfield, as well as $5,000 in the form of grocery gift cards from Kroger. These gifts will be used to support citizens and communities in Southwest Virginia most affected by the COVID-19 pandemic.

United Way of Southwest Virginia’s COVID-19 relief efforts will focus response efforts on vulnerable populations, including children, families, and the ALICE population in Southwest Virginia.  ALICE, an acronym coined by United Way that stands for Asset Limited, Income Constrained, Employed represents men, women, and families who work hard and earn more than the official Federal Poverty Level, but less than the basic cost of living.

Kroger’s gift of $5,000 in the form of grocery gift cards will be distributed by Feeding Southwest Virginia. “Kroger is honored to support these COVID-19 Relief efforts in partnership with United Way of Southwest Virginia and Feeding Southwest Virginia.  Both organizations have collaborated to innovate a new approach to serving people in need in our region,” said Allison McGee, Corporate Affairs Manager, Kroger.

William Crutchfield, Jr., Founder and CEO of Crutchfield, stated, “Currently, online retail is doing well during these terrible times, and Crutchfield is no exception. We are in the unusual situation of having to hire more employees to help us satisfy our surge in sales. However, I cannot celebrate our success knowing that so many people in our communities are suffering. We are pleased to donate to United Way of Southwest Virginia as they are continuing to serve those who have been directly impacted by COVID-19 right here in our region.” Crutchfield’s generous gift of $20,000 will be used to support the stabilization phase efforts of the relief work with focus in Dickenson County, Wise County, and the City of Norton.

Travis Staton, President and CEO of United Way of Southwest Virginia stated, “We are so appreciative for the kind gifts that both Crutchfield and Kroger have extended to the citizens of Southwest Virginia. The COVID-19 pandemic is affecting our region’s most vulnerable populations, putting them in a financial and economic strain, but through strengthened partnerships we will get through these difficult times together.”